Pabst Blue Ribbon to sponsor NPR programming

Pabst Brewing Co., makers of the bargain beer Pabst Blue Ribbon, is underwriting on NPR. Pabst, a brand not immediately associated with NPR’s high-falutin’ reputation, is sponsoring broadcast programming and NPR’s online music series “All Songs Considered.”

This is interesting. I've recently had to switch to PBR, not because its hip in this town, but because I can't afford the beer I'd like to drink!