Users willing to store files on their computers will earn perks. However, Peer Impact will retain control of the files and users will not be able to access them for additional viewings after they've watched the movie the first time. Further, users won't be able to burn those files onto other devices or onto compact discs or DVDs.
I think this part will turn a lot of people off, as will the 24-hour window. Eventually, I'm convinced one of these strategies will take off, but I'm betting people won't spend moneyon something they won't actually own. If they marry the peer-to-peer concept to the all-you-can-eat buffet concept (a la Netflix and Rhapsody) they'll have more success.