12/13/2005

Podcasting in Australia

As radio changes, content producers are no doubt going to be looking at innovative ways to make money. The incremental stripping of audience to digital forms of delivery will begin to add up. In Australia, podcasting success is causing one of that country's radio networks to dramatically rethink its business model. Here's a quote from an article in the December 8 Sydney Morning Herald.

ABC Radio, by far the country's leading podcaster with 300,000 downloads a week, is so enthused with the figures it has embraced the unthinkable - exploring ways of charging listeners.

It has already done so in a small way with a $5.95 podcast fee for each of this year's six Boyer Lectures by the Anglican Archbishop of Sydney, Peter Jensen.


Read the rest here: (subscription required)

No comments: