Ricky Gervais is taking his smash podcast hit to Audible for a $7 a month subscription. My wife and I have really enjoyed the free podcast that's been available through Guardian Unlimited and iTunes, along with hundreds of thousands throughout the world. I enjoy it, but I doubt I'll pay $7 a month for it. Listening to poor Karl Pilkington explain his outlandish views can be hilarious, but worth a quarter a podcast, not $1.75 a pop.
It seems successful podcasts all have an existing brand behind them. Fancy that!