Drop in Nielsen ratings due to drop in television usage - not methodology

Well, the revolution really is here, if by revolution you mean the end of televised entertainment as we know it. Everything is changing, and fast. Here's a report from MediaPost:

IN AN EFFORT TO ADDRESS client concerns over declines in TV usage this year, Nielsen has issued a report concluding the drop most likely is due to real changes in TV viewing behavior and is not due to TV ratings methods, or new technologies like DVD players, video game systems or digital video recorders (DVRs). But while concluding that "no single factor played a predominant role" in the declines, the Nielsen report found that the biggest impact was felt among TV's heaviest viewing households.

Of course, I read this on a night when I am watching reruns of Heroes live on Channel 29.

I certainly don't watch television like I used to. People are watching shows rather than networks. We're not dumb anymore. Now, I can't wait until we can pay for the channels we want, without the rest, delivered online. Or, heck, just offer it all up for free with ads!

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